Amy Lundy

Founder of
The Mother of All Baby Showers (MOABS)

Favorite Quote

Things may come to those who wait, but only the things left by those who hustle. – Abraham Lincoln

About Amy Lundy

Amy Lundy is the founder of The Mother of All Baby Showers (MOABS).

A devoted mother of three, Amy Lundy spent 15 years in corporate marketing and events before becoming an entrepreneur. Having managed the events strategy and execution for American Express, she knows first hand how important consumer-facing experiences are for companies of every size. Driven by a desire to spend more time with her family, she created small fry society, the company which puts on The Mother of All Baby Showers (MOABS) events across the country every year. What first started out as a unique “mommy and me” concept to connect top-notch local brands with new parents, quickly grew into large-scale regional events to serve a much larger expectant and new parent population around the country. MOABS has been produced annually in over 15 cities around the US.

When Amy developed the MOABS concept in 2012 in Tampa Bat, she focused on four key values: inclusivity, education, celebration, and relationship-building. While the company has grown significantly, her values have never changed. Events remain focused on the needs of expectant and new parents, and as current events, health trends and baby gear changes, MOABS has evolved too.

Attendees have the power to choose how they want to experience the event, and brands have the opportunity to highlight their product or service in truly creative ways. Amy’s goal is for attendees to walk away with new insights, resources, friends and ultimately a renewed sense of confidence. There are no limits to what you can get out of MOABS, as an extension of your support system before, during and long after the events.