Leslie Ciccone

Owner/Brand Visionary of
(swah-rey)

Favorite Quote

Choose kindness, always choose kindness.

About Leslie Ciccone

I have been an Air Traffic Controller since I was 18 years old, first in the US Navy and then as in the FAA. While I was an air traffic controller in New York, I attended culinary school in New York City. 16 years later, I opened (swah-rey) a dessert bar, in St. Petersburg, Florida. My life plan to entrepreneurship was not that succinct, but the dream was always in the works.

When I dreamed of opening a dessert-centric restaurant, I wanted something special, something original. Since small/petite things are loved by all, we designed the Mini. The Mini is a 1-1.5 bite, individually baked and decorated miniature cake. Next, I wanted something that would be distinctively (swah-rey), so we designed the HookUp. The HookUp is a Mini paired with a beverage served in a shot glass and the Mini sit on top, just inside the lip of the shot glass. The HookUp is an original, distinctly (swah-rey) dessert.

Overcoming complex challenges is part of our daily life. By utilizing aspects of entrepreneurship, keep doing, keep learning, and keep giving of yourself to others.