About Theo Prodromitis
Theo’s lifelong passion for business is born of “philotimo,” a distinctly Greek personal and cultural imperative that life has a deeper meaning through larger contributions; to honor your God-given gifts by improving the lives of others.
Theo learned business values, ethics and tenacity at an early age from her vivacious, business-savvy, Greek family. She ran her first retail venture at age 8, naturally thriving amid the personal connections, science and craft of her entrepreneurial success.
Through decades of visionary executive leadership as a CEO, successful Amazon entrepreneur and expert marketing strategist, she creates exponential growth and profits for her own companies and hundreds of others. Theo’s expertise spans business development and intellectual property, manufacturing and logistics, and to marketing and strategic communications. She is a sought-after spokesperson and fierce advocate for the interests of women in business and small businesses nationwide.
Under her leadership as Co-founder and CEO of Spa Destinations, the company became an early adopter of the emerging Amazon Marketplace platform, rocketing its post-recession growth trajectory. Theo was selected for the Amazon Women’s Entrepreneur Conference and spoke at Amazon’s BOOST Conference.
Theo became an Amazon Business Advocate, a leadership and advocacy role in support of favorable national policies for small businesses. In that capacity, she led the Amazon Business Advocate Delegate meeting with seven Congressional leaders on the Small Business Committee. She was nominated by Amazon and won a 2018 National Retail Federation “Champions of Retail” Award. As an honoree, Theo lobbied Congressional leaders on behalf of the 42 million Americans in retail and serves on the NRF Small Business Retail Advisory Council.
As Founder and CEO of Out Front Brands, Theo consults in branding, product development, sustainability and fast-growth businesses. Clients develop unique brand DNA, align marketing communications, discover opportunities for corporate evolution, and implement creative e-commerce strategies.
Theo is an award-winning trainer and national speaker. She has been a guest speaker at The Global Entrepreneurship Conference at the United Nations, Amazon Headquarters, Seattle, WA, Voice America, Working Women of Tampa Bay, University of South Florida, St. Petersburg’s Entrepreneurship Program, National Retail Federation podcast, a productivity trainer for Fortune 500 companies, and presenter at The Home Depot Innovation Center. She was a Cultural Sensitivity Training Specialist for The International Indian Film Academy (IIFA) Awards, Visit Tampa Bay and Downtown Tampa Partnership Guest Experience Training.
She has been featured in the National Retail Federation Retail Gets Real, Small Business Journal on International Women’s Day, Business News Daily, Tampa Bay Times and Small Biz Daily. Features include: Amazon Blog, Day One, Stories of Entrepreneurship, Storefront Women-Owned Business feature and Storefront of the Week, Yahoo Finance, Bay News 9, ABC Action News, FOX 13 and NBC.
Theo champions many philanthropic causes, including women and children’s health and safety and sustainability. She holds a Political Science degree from the University of South Florida and Yale University Certificate in The Science of Well Being. She is the dedicated mother of three as well as the organizer of her big Greek family reunions.